Posts Tagged ‘real estate mastermind’

You may or may not know that REIC manages the social media marketing of dozens of agents across the 
country. It’s really crystallized for me how little most agents know about even the basics of social media.

As you probably have already discovered, the basics of social media don’t really help agents get more leads or make more money. At least it’s not profitable when you consider the time commitment they make.

Fast forward to this Thursday at 4pm eastern.

Our Social Media Director, Jarred Alexandrov, will be hosting a free webinar in which he will reveal the step-by-step process he uses to set up the social media accounts for real estate agents around the country!

He is literally going to walk you through behind-the-scenes process we use every time we sign up a new social media client….these are the advanced techniques that only the top 1% of agents use!

It couldn’t be any easier to get FREE access to this incredibly valuable process.

Just click here to register (limited to 150 attendees and this presentation won’t be done again): REIC Social Media Webinar.

Please be prepared to take notes! After the webinar, you’re going to feel like you’ve just been granted inside access to a secret formula…enjoy!

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS – At the end of the webinar, Jarred is going to reveal all the details about the Social Media Press Kit, which is generating a ton of buzz right now. Check out Jarred’s press kit:

Years of research shows that most clients forget about us in 14 days if they have not heard from us.

Why is this so important?

You have to be doing something  so that they remember you. If you are not, somebody else will and when it comes time for them to buy or sell their next home, they are likely to go with the person who has been in touch last.

Until you embrace the concept of keeping in touch every 14 days, you risk losing business from your past clients and best prospects!

Most agents will never embrace this concept, which means you have an opportunity to stand out and get more business.

The obvious question is, “how do I stay in touch every 2 weeks? It’s going to take so much time and effort to do that!” The truth is that it can take almost no time an effort and I want to show you how! (PS…it’s also very inexpensive)

To discover the perfect, most powerful way to stay in touch with your clients every 14 days (or more), just register for our FREE webinar this Thursday at 4pm! Here is the link: http://realestatemastermind.net/register-for-upcoming-free-webinar/

We’ve reserved 1,000 spots because this information is so valuable, and we’re almost filled! The fact that you’re reading this blog means you want in so make sure you register now!

http://realestatemastermind.net/register-for-upcoming-free-webinar/

I can’t wait until you discover this system on Thursday!

If you remember, last week I told you that your call reluctance or prospecting reluctance wasn’t your fault even though most people tell you it is.

The basic truths you are about to discover will be so obvious to you that you’ll wonder why you haven’t noticed them before.

After you read the list, download our free e-book using the link at the bottom of this blog and you’ll recognize even more evidence proving what you already know!

5 Unconscious Reasons Call Reluctance Isn’t Your Fault

1. You were trained to get off the phone: Think back to when you were a teenager for just a moment. Do you recall your mom, dad, sister, or brother yelling at you to get off the phone?

Most agents remember this vividly. Our family didn’t realize it, but when they yelled this over and over and over, they were training us to want to get off the phone our entire life!

2. You were taught never to talk to strangers: During our most impressionable years, we were all directed over and over again never to talk to strangers. We teach our kids the same thing today!

3. There are laws against being on the phone: Now, I understand why we have these laws, but when we are told be a government authority that being on the phone in the car is against the law, we unconsciously process that being on the phone is illegal!

4. There is a stigma for being on the phone: Have you ever been on a bus, train, or at the movies and got a dirty look (or given one) for being on the phone? Don’t you hate that feeling? That is society’s way of telling us it’s “not right” to be on the phone.

5. It’s not our personality: The fact is that most of us don’t have a natural personality for prospecting. We don’t wake up looking forward to prospecting. It’s just like anything else. If you’re shy you don’t want to be around a bunch of type A personalities. If your funny, you don’t want to tell jokes in a serious crowd.

_____________________________________________________

When you discover that we’ve been trained (literally since birth) to want to get off the phone, you can release any guilt you have about not prospecting!

If you would like that experience, I encourage you to download our free e-book, The Power of Unconscious Prospecting, using this link: http://bit.ly/PPPEbook1

Dedicated to your success,

John Alexandrov

CEO, Real Estate Inner Circle

PS – Join our new LinkedIn Group, Real Estate Mastermind

Just because it’s trademarked, doesn’t make it true…

In their landmark book The Psychology of Sales Call Reluctance, George Dudley and Shannon Goodson completed the most comprehensive study of sales call reluctance ever performed. It is a revealing and honest study of why sales professionals have difficulty making sales calls.

Step by step, they categorized the types of call reluctance and made recommendations on how to overcome what they termed as “Sales Call Reluctance®.”

I found their work to be fascinating and I highly recommend their book.

I have nothing against Dudley and Goodson, but the term “call reluctance” was essentially made up by them and was eventually adopted into popular language amongst sales professionals.

Yesterday I said that actual “sales call reluctance” doesn’t exist.

Today you discovered where the term came from.

Tomorrow I’m going to reveal what is really happening in your brain when you are anxious about making a phone call, sending an email, or talking face-to-face with a prospect.

Dedicated to your success,

John Alexandrov,
CEO, Real Estate Inner Circle

PS – Join our new LinkedIn Group, Real Estate Mastermind

We all know how great it feels to make or receive a phone call with the news of a sale! 

Then I wonder why the number one most common prospecting personality type is actually “telephone terror?” 

After testing thousands of agents from across North America, it’s become obvious that most people are mentally and/or physically afraid of the phone!

Do you think it’s because when we grew up, everyone was yelling at us to “GET OFF THE PHONE?” Now there are even laws that force us to get off our phone in the car! These are unconscious triggers contributing to your ability to lead generate.

If you have this personality type, it severely affects your ability to prospect, lead generate, and make a profit.

Until you understand why you have this personality, you can’t take the steps to overcome it.

Thankfully you will start to understand telephone terror on our free webinar this Thursday (there are only a few spots left, click here to register —> Discover Your Prospecting Personality Profile)

See you on the call,

John Alexandrov

CEO, Real Estate Inner Circle

I probably don’t have to tell you how exciting it is to cash commission checks every month! If you love that feeling like I do, then you’ve probably figured out that prospecting almost always equals profits…

You see, most agents and loan officers don’t want to prospect. It doesn’t come natural to them. You might have noticed that you are reluctant to prospect sometimes and that your co-workers are too.

80% of agents don’t won’t to overcome their reluctance…”it’s just too hard.” 20% of you have discovered that the more you prospect, the more commission checks you cash.

I’m talking to the 20%.

Science proves that reluctance can be over-come, pretty easily and quickly. It all starts with discovering your Unique Prospecting Personality. When you realize what your prospecting personality is, it makes over-coming reluctance much more natural for YOU.

But don’t take my word for it, discover it for yourself!

Join me on the Real Estate Mastermind free webinar series this Thursday at 4pm eastern. We will show you the 12 common personality types and give you an opportunity to discover your own.

Click the link to reserve your spot (there are special offers for limited attendees so make sure you are on the call!) —> http://bit.ly/Webinar5Reg

PS – Join our new LinkedIn Group, Real Estate Mastermind

If you’re like most agents you value the freedom and flexibility of being in the real estate industry as well as the money you can make.

After working directly with 1000′s of agents across the country here are the two most important equations I’ve noticed when it comes to getting what you value out of your job…

1. Freedom and Flexibility = Discipline

If you want free time, then be disciplined with how you use your time. If you want more money to spend freely, be disciplined with how you spend your money.

If you want to take more vacation time be more disciplined when you’re at work.

Discipline isn’t such a “bad” word after all is it?

2. Freedom and Flexibility without Discipline = Bankruptcy

As you’ll discover, and probably agree, one of the keys to success in real estate is doing what is necessary instead of doing what you like.

It’s truly a great feeling to end the day knowing that you did everything you could do to generate more business. Isn’t it a lot more satisfying to have a healthy business than it is to get your nails done at 11am?

You can see how if you have discipline you have freedom, flexibility, and profits, can you not?

Check out this short video to really understand the importance of these two equations to your bottom line:

Eventually, most agents realize they need to use a business plan to keep them focused on bringing in enough cash every month.

Use the link below to get a free customized business plan from my company so that you can have the freedom, flexibility, and cash you need.

But don’t act too quickly. A business plan is no use if you’re not committed to using it. Make sure using one is the right decision for you…

GET YOUR FREE BUSINESS PLAN

Dedicated to your success,

John Alexandrov

CEO,

At an event last week I asked a group of agents if they ran a monthly profit and loss statement. I was greeted by silence and blank stares as everyone shook their head. If I had asked them whether they were making money every month, only some would know.

Now this is something that really worries me about most agents. It seems like most agents haven’t even heard of a profit and loss statement, never mind seen one. When you got your license or got initial training from your real estate company, were you trained on how to run one? I didn’t think so.

If you don’t run a profit and loss statement each month (a “P&L”), you simply are not being a good business person. By ignoring this simple report, you can go bankrupt in the next year.

Why Run A Profit and Loss

The simple is that a profit and loss statement shows you the numbers so you know if you are making money. If it shows that you’re not making money, then you need to to know that so you can adjust. If you are making money, that’s great, but you can always improve.

Going a little further, a P&L will show your monthly expenses so you can work on reducing or eliminating some of them (of course you need to know what your expenses are each month).

A P&L will show you how much it costs for you to work with a client. I’ll go into more detail on the formula for calculating how much it costs in a later blog post, but if you don’t have a P&L you won’t be able to calculate whether your not you are spending your time wisely.

For more on this formula you can watch the video below at your convenience…

What To Do If You Don’t Have One

If you don’t have a P&L…get one!! Without it you won’t understand your expenses or whether or not your are profitable.

If you don’t know whether you are profitable, you probably are not, which means if you continue on that path you will go bankrupt.

I know some agents who were selling over 200 homes a year. They were also losing $225,000 a year. They didn’t even know because they were not running a P&L. They were not being good business people.

An easy way to learn how to run a P&L every month and to BECOME PROFITABLE is to speak with one of our coaches for FREE.

Sign up to talk to coach who knows what it takes for you to become profitable by acting like a smart business person by clicking here —-> Schedule My Free, No Obligation Call

Please take advantage of this so you can proudly answer “yes” the next time I ask you if you have a P&L.

Dedicated to your success,

John Alexandrov

YES!

If you’re super excited by that answer then I have bad news.

Of course you CAN avoid lead generation on the phone, but you simply won’t be a successful as you want to be.

Now, I understand how important having a web presence is. Quite frankly, its indispensable and my company is designing some systems to help agents manage and improve their on-line presence. But at the end of the day, its main function is to support your face-to-face and over-the-phone lead generation and prospecting.

For some reason, people look at the internet as magic bullet. The telephone was probably looked at the same way a hundred years ago right?

The internet is barely 20 years old. When the telephone was 20 years old do you think people gave up using letters? Of course not. And we still use letters today. Just because there is a new technology, even if it is really helpful, it does not mean you can avoid making phone calls and meeting people face-to-face.

Maybe in 40 or 50 years we will look at phone calls like we look at hand-written letters today. We probably will. The internet and whatever else comes along will be the centerpiece of our communication.

I recently asked our Director of Coaching Services, Michael Friedman, if he thought agents could rely more on the internet than on the phone. Watch the short video below to see his (unsurprising) response:

I like the point that Michael makes about “hope.” A lot of what we do on-line might result in a conversation and in an opportunity to do business. We hope that it will, and sometimes it does. There’s nothing wrong with that as long as you are also doing the things that will result in opportunities on a daily basis.

Don’t you just feel more in control when its you picking up the phone to call someone?

That should be encouragement enough to not give it up just yet.

Dedicated to your success,

John Alexandrov

CEO

In my last post I talked about how my company is designing customized spreadsheets for our clients to track their specific promises.

If you are not one of our clients, we’ve created something for you (a lot our clients use this too).

But first…

Why Is Tracking So Important?

90% of the people who read this will immediately be turned off by the thought of tracking their success on a weekly or monthly basis. That’s OK…let them run away from the CEO mentality. You all know agents (or maybe you are one) who just wings it. Or maybe you track your numbers only when you are doing well. You will eventually go bankrupt.

If tracking your success excites you, you will universally be more successful in the real estate profession than those who are afraid of it. Tracking your numbers allows you to:

1. Adjust to what’s working – “Hmm…maybe I should spend more time contacting past clients”

2. Eliminate what’s not – “I don’t have enough listings, I need to schedule more lead gen time”

3. Feel good about your progress – “I’ve reached an important milestone in fulfilling my promise!”

4. Be accountable to your team or coach – “I’m on the same page with my peers and secretly love being known as the smart one around the office.”

It is simply a fact that people who track their promises are more successful than those who don’t want to face the facts (good and bad). I see it every day with agents across the country.

In this short video, I discuss the roll-out of our FREE Success Tracker with Michael Friedman, our Director of Coaching Services and how it can help you today as a real estate professional.

To sign-up and start using the REIC Success Tracker just click here to get your password and get started right away.

Are their any agents out there who don’t track their success, but are still successful? Do you think by measuring your hours prospected, calls made, contacts with past clients, listings taken%, etc, you would accomplish more than you have without tracking?

The excuse I know you have:

“But I don’t have time to fill this out.”

Then either you don’t care about succeeding in this business or you it’s not a priority in your life. If that’s the case, then you might want to looking at getting out now.

If you haven’t been tracking your success but you care, and real estate is a priority for you, sign-up today and book your calender for 15 minutes a week to spend on this. You’ll be ahead of 90% of the crowd!

Thank you for reading…off to West Palm for a great Client Appreciation Event! Hope you can make it to the next one or any of our upcoming events in Detroit, New Orleans, Boston, Vancouver, etc. (become a friend on facebook to access a list of our upcoming events).

John Alexandrov